Easyfresh Newsletter July

              Easyfresh Newsletter  

Tuesday, 11th July 2017
                                                                                  EASYFRESH NEWSLETTER Nr.11071733

"We make success predictable" 

"Advice is like mushrooms. The wrong kind can prove fatal."

" Whatever you are, be a good one."

" In a highly competitive world neither the best product is sold alone."

" Customers service represents the heart of a brand in the hearts of its customers."

" The best time to start investing is today, the other best time, was yesterday."

" We are no longer in the information age. We are in the age of information management."

"Great ideas are always in season."

Issued by :

Easyfresh Management Office on behalf of Easyfresh Logistics, S.L.


We’re on the Web!

The highly improbable can happen
The world is unpredictable. Things happen suddenly, unexpectedly. We want to feel we are in control of our own existence. And this cannot be.

Remember Leicester FC won the 2016 Premier League, even though the majority of experts were sure they would end the season at the very bottom of the league.

Human beings have always tried to control and predict the world.The French mathematician Pierre-Simon Laplace became famous for claiming that, if we knew the state of every atom at any time as well as all natural forces, we would be able to predict the world with certainty.

Anyhow, without the ability to predict, we are forced to confront ourselves with the unpredictability of the world, which seems to be increasing with the globalization and the speedy technological development. The lifetime of technologies are getting shorter. The same holds for companies. New small companies are constantly entering market. Thus it becomes harder to control the outcome of our efforts, when we manage companies, organizations or projects. Fewer and fewer companies make 5-year strategies (we in Easyfresh do it !)

However we are not completely checkmated by the unpredictability of the world. We can do something. We can reflect on what it means to us. And perhaps we can ask for real advice and channel some of the mental energy we use to seek certain knowledge, have answers ready-at-hand and try to predict all possible outcomes into a greater acceptance that we can never know for certain.

We can try to be more curious and open about some of the more unlikely possibilities. We can keep going on projects, which seem impossible, because suddenly our luck might change. Or we can embark on new ones even though they might seem a little too optimistic. Because the highly improbable can happen.

Advices for the users of reefer logistics services

The modern reefer industry landscape is marked by increasing levels of global sourcing – particularly from emerging countries.

While many companies working across a variety of different produce achieve cost savings through this sourcing strategy, the benefits are often offset by complexities associated with global reefer logistics management.

Even though total cold chain costs may be reduced by global sourcing, typically, reefer logistics costs have been rising as a result of the more complex cold chain.

This has occurred given the intrinsic costs of long-distance flow of fresh produce and transportation capacity imbalances – both for domestic temperature controlled transportation in regions like North America, and for international ocean and reefer airfreight from countries like China.

Supply lead times often have a high degree of variability, which can lead to poor on-time delivery performance, as well as unavailable fresh products or foodstuffs. The variability in lead times stems from many factors.

The global flow of fresh goods requires multiple handoffs – including various carriers, customs and port authorities,etc... And these hand-offs increase the probability of unexpected events and uncertainties. Growing volumes, particularly from/to/intra Asia, combined with important food safety concerns, have contributed to add uncertainities in the cold chain.

While companies conduct business in more countries, and as countries continuously change their regulatory, phytosanitary and customs-clearance processes, delays occur during document compliance assessment and processing.

As a result, logistics is becoming a more strategic business function at companies where it has not traditionally been a core competency.

Here are some key recommendations for managing global reefer logistics:

A. Determine the right global reefer logistics operating models (e.g. Easyfresh European model see http://www.easyfresh-logistics.com/services_06.php )

B. Establish strategic relations with reefer logistics service providers (Easyfresh is the only truly global one)

C. Global visibility and management systems implementation

D. Global flow of fresh and frozen goods optimization

E. Ongoing reefer logistics network update and scenario analysis

We in Easyfresh shall be most happy to assist our potential customers to implement above cited 5 points. Write for advice to helpdesk@easyfresh-logistics.com or send a tweet to @easyfreshglobal

Egyptian table grapes : A big – bang at summertime

Egyptian 2017  grape season is almost coming to its end. The demand is high, but the supply has been comparably low. Subsequently there is not enough supply to satisfy it. This is utmost remarkable since the global competition on the table grapes market is fierce. Having said that, the high demand and the scarce supply inevitably lead to higher prices of the Egyptian grapes on the market.

In this environment, good reefer logistics play a key role. The Adriatic, and concretely the Slovenian Koper port facilities (www.luka-kp.si) are paramount. Quoting Easyfresh Slovenia’s and TPG’s Reefer Director, Mr Patrik Filistun; “During the years, Koper is strongly consolidated as a gate to Europe for the Egyptian grapes. We work very hard together with our colleagues in Easyfresh Egypt Ltd, to sort out all bottle-necks at the peak of the season. Given all circumstances, we do know we render fist class services since customers underline it year after year”.

Karim El Shalakany, Easyfresh Egypt Operations Manager, states: “We go through a big-bang of exports to Europe during 6-7 weeks. It is extremely rewarding to perceive with support of our customer’s, all of them super-accounts, being reputed exporters, importers or well-known retailers. We are very proud to serve all of them already for many years”.

For more info, please contact: patrik.filistun@easyfresh-logistics.com and/or karim.elshalakany@easyfresh-logistics.com

Marketing in Fresh Produce

The local food movement has grown tremendously over the past several years. People have become more interested in how their food is produced and where it comes from.
Finding smart ways to market fresh fruits and vegetables encourages customers to learn about and buy healthy food.
The way businesses interact with consumers is changing, according to a leading international marketing expert. Lisa Cork, founder of Fresh Produce Marketing.

When connecting with consumers, often growers think from a rational production perspective; tonnes per tray, yield per hectare. Those are all the (current) communication platforms."
Ms Cork has worked with growers for nearly 30 years and says it is time for them to start thinking about taking a more consumer-centric focus. Ms Cork believes that the consumer world is going through a 'renaissance', with the increase in online bloggers and television programs focusing more on fresh fruit and vegetable.
It is a good chance for us to consider if we want to capitalise on this interest in fresh produce and how we go about optimising this moment in time for both sales growth and value growth," she said. "What is required is that we have to think differently.

One area Fresh Produce Marketing suggests could be explored is the conversation of health versus wellness. Ms Cork says the health space refers to the physical activity driven behaviours, which is already being used effectively across the industry. But she sees a trend switching towards wellness, or a more relaxing, balanced, 'feel-good' space.

"The difference between health and wellness is subtle but important," the FMP founder said. "The phrase we would use is that shoppers are developing mindfulness, around not only their life, but the foods that they are consuming.

Ms Cork concluded by pointing out that marketing is a powerful because creates awareness and desire, but it needs to be backed up by a product, or a range, that meets a consumer's needs in order to be effective.

Source; Freshplaza.com

The 6 keys of first-class customer service in logistics

In Easyfresh we offer the highest standards in customer service. We are extremely keen to find reefer logistics solutions globally, but always in an effective and professional way. In fact, we do believe that words alone are very powerful and they have a big influence on what your customers think. We therefore recommend you to focus on these 6 keys:
  •            Mistake: The hardest thing for the company to admit. Once you admit it, the customer will be happier.
  •      Feedback: Giving the customer the opportunity to tell you what they think in many ways at different stages the transaction. Follow the Three Times Rule—if you hear something about your business three times, whether you like it or not, pay serious attention. It is probably true. Take action.
  •         Belief: What customers think is true. Unfortunately, it may not be supported by the facts. Understand that they will hold on to this truth and do not fight to change their mind. Apologize and then try to come up with a satisfactory solution.
  •       Complain: What a customer does when they are unhappy. They complain to friends, on social media, and even sometimes to you. Your business reputation is only as good as your customer’s last experience. Everyone that interacts with your customers should understand this.
  •     Overpromise: Making a commitment to a customer that the company is not economically able to keep. This is not a solid base for sustained excellent customer service.
  •       Empowerment: Training employees to make decisions on their own to help a customer without talking to "the boss." This needs to happen 95% of the time. The boss should only handle exceptions.

And be very realistic. Know your limits !!  We in Easyfresh  are the world’s only global, neutral & dedicated reefer logistics suppliers. Having said that, we regularly review which are the services we can’t render in specific locations. We strive to perfection in the services to our customers, but we do know what we can’t do for them. This is our understanding as regards to how to transmit trust in our operation worldwide : A truly reliable operation.
Do you need our services ? Contact : helpdesk@easyfresh-logistics.com


Invest in food safety

Truck, plane, train or ship—no matter how you move it—the safety of food must be ensured. And as the volume of perishable food, especially chilled and frozen cargoes, via ocean carriers continues to increase, both ports and carriers are making serious cold chain investments to do just that.

Many of the world’s largest ocean carriers are continuously adding refrigerated containers to their fleets, making the transport of fresh, frozen and chilled cargo less risky, as consumers demand more. Shippers have shifted to steamship as the ability to manage and track locations and temperatures in containers has improved. 

Controlled atmosphere and other innovative technologies are helping keep perishables safe, as well as state-of-the-art equipment that keeps cargo fresher and stable on long voyages.

A leading global provider of Machine-to-Machine (M2M) and IoT solutions, has developed a so-called smart container, which they say “fills the vessel traceability gap and enables seamless management of refrigerated containers across road, rail, water, ports and yards.”

The safety of perishable goods also is connected to the logistics on land as ocean carriers come into port. Many ports are looking to establish cold storage facilities on sight to attract carriers, while others are ensuring food safety through alternate methods.

In October, Port Tampa Bay announced the addition of a 132,000-squre-foot cold storage warehouse that will handle refrigerated import and export cargoes. The facility features a 7,200 square foot climate-controlled fumigation building attached by awnings are not breaking the cold chain by coming out of the cold storage and going into the fumigation room.”

The building will use a Freon gas in the engine room and pump a food grade glycol throughout the facility.

Removing the use of ammonia in the cold chain plays a crucial role in protecting food, as not only is ammonia very dangerous and harmful to humans if inhaled, but if the facility had a pipe burst and ammonia were to get on the product, it would be destroyed.

Food safety is definitely important, be sure that the cold chain is not broken.

Source: foodlogistics.com

Stickers Fruits; all information you Should Know

In your perception, your visit to the fruit market might be very fruitful. Including fresh fruits in one's diet, as well all know, can work a great deal to boost one's health.

However, how many of us make the effort to find out how fresh the fruits really are and where did they come from? Have you ever made the effort to read those little stickers that are stuck on store bought fruits? Many a times, you pick out an apple from the refrigerator and notice a sticker on the peal. You simply remove it, throw it in the bin and dive straight into eating it.

It is more common to find stickers on fruits that are bought from the grocery marts than the ones purchased from the local vegetable and fruit vendors. The sticker has a PLU code printed on it. This code does not only consist of a bar code for the ease of billing but also contains important information regarding how the fruit or vegetable was grown. It is known as a "price lookup number.

It is more common to find stickers on fruits that are bought from the grocery marts than the ones purchased from the local vegetable and fruit vendors. The sticker has a PLU code printed on it. This code does not only consist of a bar code for the ease of billing but also contains important information regarding how the fruit or vegetable was grown. It is known as a "price lookup number".

By carefully analyzing the sticker, you enable yourself to make judgments regarding the origin of the fruit. Was it genetically modified? Was it grown organically and in the traditional manner? Was it injected and grown with fungicides and pesticides that pose risk upon consumption?

Let's Decode; In case the fruit has a four-digit number such as 4080, then it implies that the fruit has been grown in the conventional manner. The produce was grown traditionally with the use of pesticides. All bananas have 4011 as the code on the sticker.
If you're welcomed with a five-digit number, beginning with 8, it implies that your fruit was grown with genetic modification.

If the sticker has a five-digit number beginning with 9, it means that your fruit was grown organically

It's the International Federation for Produce Standards (IFPS) that gives out the stickers all across the world; it enables standardizing of the process.

Knowledge is power and it's even more powerful if it concerns health. Let's make fruit shopping more fruitful!

Source: Food.ndtv.com


Fresh is so much better!

It’s the perfect time to start watching for seasonal fruits and vegetables to show up at your local stores and farmers markets so that you don’t miss out on the power of seasonal eating. Seasonal eating is when you eat foods that are currently being grown and harvested at the same time you buy them.  Eating foods that are in season, or seasonal eating, benefits you several ways:

-Seasonal food tastes better!
It doesn’t take a scientific study to prove that eating a blood-red, ripe, fresh-picked tomato from your garden tastes radically different from a dull-red, hard tomato you buy from the grocery store in mid-December.
When foods are picked at the peak of ripeness, right when they were meant to be eaten, they taste different! Seasonal eating brings the full flavor of fresh, whole foods back to your diet.
-Eating seasonal foods is often cheaper!
When a food is “in season” and abundant, it is less expensive than when it is outside its growing season and harder to find.

-Seasonal eating actually helps the environment!
Foods grown out of season take a tremendous amount of resources in one of two ways: either it takes a lot of extra energy to recreate the natural growing season in an artificial way or it uses a tremendous amount of fossil fuel to transport the foods across the world to you. Large amounts of fuel are needed to transport non-seasonal fruits and vegetables, whereas local, in-season foods do not.

-Seasonal foods can be more nutritious.
In order for foods growing out of season elsewhere in the world to be shipped to you, they have to be picked green, before they are at their peak and fully developed. Seasonal foods, however, are picked at their peak and in your hands quicker, meaning more nutritious food for you. Some studies have shown that crops grown in season can be up to three times more nutritious when grown in season. Skipping the travel, transportation, and storage, helps food reach your plate with the most nutrients possible. This is because the early harvesting, transportation, and the time it takes the foods to actually be purchased from the store considerably decreases the nutritional content of the food.

-Seasonal Eating Adds Variety to Your Diet

Variety is the cornerstone of a healthy diet. Instead of eating the same foods and getting the same nutrients over and over again, you switch to new foods each season.

Source; superlife.com

Logistics & a Smile: 


Videos, books, blogs, websites, others


2.   Recipe, Pineapple Whip; http://www.cbc.ca/player/play/976237123728/

Articles & Market Reports:
1. FAO; Building Agricultural Market Information Systems: http://www.fao.org/3/a-i7151e.pdf      

  2.  Banana Market Review; http://www.fao.org/3/a-i7410e.pdf