Easyfresh Newsletter

              Easyfresh Newsletter  

Sunday, 29th October 2017
                                                                                  EASYFRESH NEWSLETTER Nr.29101736  

" The strengths are in our differences, not our similarities"

"Simple can be harder than complex"

"Stop wishing, start doing."

" Strawberries Red, sit in their patch of Green, trying to hide in the spaces between."

" I always followed the same direction ,the difficult, the one that uses the salmon."

" A gentle hand may lead even an elephant by a hair"

"Yeah, I like cars an basketball. But you kow what I like more? Bananas"

"If you do not find your other orange find your half a lemon."

Issued by :

Easyfresh Management Office on behalf of Easyfresh Logistics, S.L.


We’re on the Web!

Koper, Ravenna and the Adriatic Sea : A “motorway” into Europe

Easyfresh is well established in the Adriatic, serving the East Mediterranean (Egypt, Israel, etc) and the Far East fresh and frozen goods traffics into/out from all Europe. Our customers in countries like Hungary, Slovenia, Italy, South Germany, Austria, Switzerland, Czech, Poland, Romania, etc are benefiting of an utmost flexible (weekends included) and fist class cold chain services.

In fact our “European Refrigerated Distribution Centers” are fundamental, as they allow a single location to stock and efficiently distribute a vast number of fresh and frozen products throughout Europe.

Easyfresh owns, manages, operates with own staff or subcontracts a number of bonded coldstores, full or partly, throughout the world, and mostly in Europe. Given our strong position in the European Continent our different coldstores, well connected to ports and container terminals, allow to link a number of inland services to the ocean freight.

Through our various coldstores we can offer a number of services to our customers, as part of the cold chain, adding same to the seafreight :

 Our “European model” as explained in attached picture, reflects how we can serve a customer located in Central Europe via NWC ports (Antwerp, Rotterdam, etc) and/or Adriatic ports.

List of services;

Trucking / FTL & LTL
Quality Inspection
Cool storage
Container Transport
Bar coding
Customs Clearance
Cargo Insurance
Freezer storage
Seafreight Coordination
Re-icing / wet & dry ice
Computerized inventory
Shrink wrapping
Phytosanitary Inspection/Clearance
Special packaging

Etc, etc 
For more info please visit: http://www.easyfresh-logistics.com/services_06.php

The role of simplicity and humor in perishable trades

In today’s complex business environment, simplicity is crucial to standing out among the rest. Too often we see companies try to break through the noise and stand out in a competitive marketplace by, in effect, creating more complexity. And they end up commoditizing themselves even more in the process.

Therefore we understand that embedding simplicity into the culture of a, shipping, transport or logistics organization is the key for survival. Clients have to be able to learn about trust, brand communications and other information, and weigh their options intelligently. For that reason, it is required simplicity in the transport solutions and correct and clear (simple) communication with the customers.

First being speed, meaning the immediacy of providing solutions or the informations requested. Customers today expect things (whether it’s ordering a transport solution, implementing a new project, or getting an issue resolved or question answered) in real time and on their time frame. This cannot happen always. For us in Easyfresh reliability and trust, comes before speed: To grant a solution is more relevant than to present quickly a bad or not-complete logistics package. A cultural shift has to take place in the next years in this customer-reefer logistics suppliers relationship. Trust and common sense have to govern cited communications.

Another theme is the lack of humor. It may be a result of the uncertain world we’re living in right now. Humor is allowing companies to really connect with audiences on a different level and it’s providing a bit of levity for folks. We need some levity in our lives!


Reefer logistics solutions and “productification”

Many shipping and logistics companies struggle how to benefit from similarities between projects, systems or “products” (services). We see that project oriented companies try to benefit from similarities by creating “products” that perform often used functions. Companies delivering catalogue products or services try to benefit from similarities between them by standardizing components or platforms internally. In practice all these attempts are only partially successful; practice turns out to be more difficult than theory.

“The customer is the king” as a concept is the clue to apply the correct balance in logistics companies between projects and “products”. The customer needs, shall guide the management to convert from theory to practice or ideas into cargo bookings. To “construct” a “product” or a service leg for a customer or a range of customers, requires a down-to-earth brainstorming and a good analysis of the available resources. When it comes to reefer logistics same policy should be workable. It is all about creating adequate “products” or services (e.g. different combined transport solutions) that are competitive and useful for shippers and receivers. We in Easyfresh are going the path of the “productification”, as a way to construct realistic and competitive reefer logistics solutions for our first class customer base.

Chile and Spain join for strawberry campaign

Spanish consumers will be the target of a new blueberry marketing campaign by Chilean fruit exporter association Asoex and Spain’s Freshuelva aimed at promoting fruit from both sources and raising consumption levels in Spain.

The associations formally signed a collaborative agreement at the Fruit Attraction 2017 trade exhibition in Madrid last week, where they announced their intention to both share information and undertake reciprocal visits during the campaign.

The generic promotion will cover the key export seasons for both countries, namely November to April and May to August. Asoex said the campaign could pave the way for future joint promotions in other European countries.

With production volumes growing strongly year-on-year, Freshuelva has identified the development of the domestic market as one of its priorities for the coming year. Chile too, is looking to increase its penetration in key European markets in response to increasing competition from other Southern Hemisphere suppliers.
Over recent seasons, our industry has been active in the Spanish market promoting our fresh fruit exports with different retailers and in new distribution channels like Madrid airport,” he said.

Andrés Armstrong, executive director of the Chilean Blueberry Committee, said the new campaign marked “an important step” towards promoting fresh blueberries from Chile and Spain all across Europe.

Alberto Garrocho, president of Freshuelva, said: “Freshuelva is proud to sign this agreement with Chile. As an association, we have been working hard to strengthen our promotion of blueberries in Spain, and the incorporation of Chile will enable us to create an even more impactful campaign in collaboration with retailers across Spain.”

Source; fruitnet

The future global hub for salmon?

The port of Hirtshals Hav in northern Denmark is shaping up to become the world’s number one port for salmon cargo turnover, and salmon company Sekkingstad, is getting in on the action.

It owns the VAP company Skagerak Salmon in Hirtshals, and is in the process of building the wellboat “Hav Line” at the Balenciaga shipyard in Spain in cooperation with Haugland Gruppen in Austevoll.

Currently under construction, Hav Line’s new vessel will be capable of transporting 150,000 metric tons of salmon to the port, and potentially this figure could be doubled.
Sekkingstad is now positioning itself to exploit the salmon arriving at Hirtshals by building a new factory at the port.

The volume of salmon passing through this port could be on a par with Ustka in Poland, where processes Norwegian salmon for the European market, or with URK in the Netherlands, and Grimsby in England for white fish.

The plant Sekkingstad intends to build in Hirtshals will be able to take up to 150,000 metric tons of fish annually.

Sekkingstad said that in a few years’ time Hirtshals could be receiving several hundred thousand metric tons of salmon from Norway, the Faroe Islands and Iceland.
“There are already a number of salmon producers established in Hirtshals,” he said.

Between 30,000 and 50,000 metric tons of salmon passes through Hirtshals Port now, according to Sekkingstad.

At present around 400,000 metric tons of salmon is produced south of Stad in Western Norway. Sekkingstad currently purchases around ten percent of this fish.
On board the ship the salmon will be slaughtered, gutted and chilled while the fish are transported to the plant in Hirtshals.

After the fish is gutted, it goes directly to storage in RSW-chilled tanks.

From Hirtshals the salmon will have easy access to a road network and railway that can swiftly bring the fish to the markets in Europe,” said Linn Indrestrand, evelopment adviser at Hirtshals Port.

The town’s port authorities are now working to attract more companies to establish themselves in the port.
“We have expanded acreage in the port by 250,000 square meters. We are already a large fishing port and are aware that more and more enterprises are thinking about establishing businesses in Hirtshals, since we are in the EU and have good communication opportunities for road, train and air transport,” Indrestrand said.

“We are working conscientiously on moving goods traffic from roads to sea, and building up capacity in cooling and refrigerated stores at the port,” she said

Source; intrafish

Market growing in EU

Italy, Spain and Poland are leading the way in the production of fruit and vegetables grown in the EU, according to the latest report from Eurostat.
In 2016 Spain was the largest EU producer of fruit in terms of production area, with 942,000 hectares (or 33pc of the EU total) devoted to fruit production.
Italy, meanwhile, was the largest producer of vegetables, with 420,000 hectares, or 19.8pc of land in Italy being used for the production of vegetables in 2016.

In total, more than 2.8m hectares were given over to the production of fruit and berries, and a further 2.1m hectares to the production of vegetables in the EU in 2016.
However, Poland is holding its own, harvesting more than one in every four apples produced in the EU last year, with 28.7pc of total EU harvested apple production, ahead of Italy (19.6pc) and France (14.5pc).

Spain and Poland, with their warm summer climates, also led the way in the production of strawberries in Europe, with almost one in three strawberries produced in the EU coming from Spain.

Italy and Spain were the main producers of the fruit, supplying almost two-thirds of tomatoes produced in the EU last year.

The Netherlands completed the top three, producing 16.5pc of cucumbers harvested in the EU last year.
As for courgettes, again Spain and Italy topped the production table, producing 38pc and 36pc respectively. While Ireland did not feature highly in the EU fruit and vegetable production tables, exports of our edible horticulture and cereal were valued at €230m last year.

Second-placed Tesco captured 21.9pc market share, with a 0.4 percentage point lead over Dunnes Stores in third place.

Lidl and Aldi have also enjoyed strong performances over the past 12 weeks - Lidl's growth accelerated to 3.8pc, with Aldi boosting sales by 3.7pc.

Source: foodqualitynews.com

Bananas volume

The EU is set to import a record volume of bananas this year as consumption continues to rise across the continent.

The 28 countries of the EU imported some 6.1 million tonnes of bananas in 2016, up from 5.9mt in 2015 and 5.4mt in 2014. That represents an average four per cent growth rate since 2012, and a 21 per cent increase since 2006.

That trend is set to continue with five per cent growth in imports recorded for the first quarter of 2017 versus the same period the year before, according to figures presented at the International Banana Congress by Carolina Dawson of French research centre Cirad.
The EU market is supplied by three key regions - the so-called ‘dollar’ zone of Latin American countries; the ACP (African, Caribbean and Pacific) countries; and the islands owned by European nations themselves, such as Martinique, Guadeloupe, the Canaries and so on. The dollar zone accounts for 72 per cent of banana supply to the EU (up 2.5 per cent last year), ACP is 19.9 per cent (up1.6 per cent), and the European territories 11.8 per cent, a figure which is stable.

Many of the key producer nations are increasing their exports to the EU. Leading supplier Ecuador is sending six per cent more bananas in 2017 than the 2014-2016 average, with Colombia shipping 16 per cent more and Costa Rica 13 per cent. The Ivory Coast is sending 16 per cent more, Ghana 44 per cent more, Peru 11 per cent, Guatemala 81 per cent, Honduras 157 per cent and Nicaragua a staggering 695 per cent more.
The growing interest in the EU market comes on the back of increased consumption among European consumers, with Europeans eating an average of 12kg of bananas per person per year. “There are still very interesting margins for growth in eastern Europe, where it’s only 8kg/person,” Dawson said. “And 2017 will establish a consumption record in the EU.”

Growth in banana imports is being driven by production expansion in countries such as Colombia, Panama, Guatemala, Ivory Coast, Cameroon, Ghana and the Dominican Republic, she explained, as well as a 1.3kg/person increase in consumption since 2013 in the EU, and a more liberalised and competitive supply market since 2006.

But it’s not all good news, with Dawson warning of alarmingly low prices and reduced returns to suppliers. “To be able to overcome this destruction of value the product must be revalued,” she said. “That means improving environmental and social practices or else we will continue in this spiral.”

Source; Fruitnet

Oranges with different colours

Tesco has started selling “green” satsumas and clementines after relaxing its quality specifications in its latest attempt to reduce food waste.

The flesh inside is orange, ripe and edible, but as a result of recent warm weather in Spain the skins have failed to turn the normal colour.

By selling the so-called easy-peelers with green skins that resemble limes, the supermarket says it will slash food waste by giving them up to two days’ extra shelf life.
At the moment green easy-peelers fall outside of the general quality specifications set by UK supermarkets but Tesco has made the leading move in order to cut down on food waste,” said Tesco’s citrus buyer, Debbie Lombaard.

To accelerate the colouring process, Spanish growers in the Valencia region have been putting the easy-peelers into a ripening room, but this extra handling has led to a small amount of fruit being damaged and going to waste.

Satsumas and other easy-peelers, as well as oranges, initially grow as a green fruit but turn orange as nights cool.

Over the past few years warmer Spanish temperatures in the early growing season for satsumas in September and October have remained higher into the autumn, delaying the natural process by which the fruit turns orange.

Tesco’s “perfectly ripe early season satsumas” come in a 600g net bag and cost the same as conventional orange-coloured ones.
Supermarkets have been criticised for contributing to the UK’s food waste mountain by sticking rigidly to quality specifications, and routinely rejecting “ugly” or mis-shapen, but edible, fruit and vegetables grown by suppliers.

The changeable weather in Spain has been a challenge for supermarkets stocking salads and vegetables out of season in the UK. Earlier this year they were forced to ration lettuce and courgettes after snowstorms in Spain ravaged crops.

Source; The guardian

Logistics & a Smile: 


Videos, books, blogs, websites, others


1.  Channel Panasonic- From farm to table, Cold Chain solutions; https://youtu.be/7z8aizYOO1g

2.  The Daily conversation; the future of Farming & Agriculture; https://youtu.be/Qmla9NLFBvU 

3.  Anuga 2017; https://youtu.be/aPCD5dUpUG8

Articles & Market Reports:
1. FAO; Building Agricultural Market Information Systems: http://www.fao.org/3/a-i7151e.pdf      

  2.  Banana Market Review; http://www.fao.org/3/a-i7410e.pdf 


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